The Impact of the COVID-19 Epidemic on
China's Tourism Industry and the Countermeasures
The tourism industry is a highly
environmentally sensitive industry. This sensitivity manifests itself in being
very susceptible to shocks and impacts from domestic and foreign emergencies,
which can lead to severe recessions and landslides, and a tourism crisis.
According to the academic classification of crisis events, the national COVID-19
pneumonia incident belongs to "epidemic infectious diseases", and the first-level classification is "natural and man-made disasters".
Almost all segments in the tourism industry involve crowd gathering and
socialization. Unlike other crisis events that only affect a specific segment,
for example, international relations only affect the flow of entry and exit
passengers. Constitute a comprehensive shock.
environmentally sensitive industry. This sensitivity manifests itself in being
very susceptible to shocks and impacts from domestic and foreign emergencies,
which can lead to severe recessions and landslides, and a tourism crisis.
According to the academic classification of crisis events, the national COVID-19
pneumonia incident belongs to "epidemic infectious diseases", and the first-level classification is "natural and man-made disasters".
Almost all segments in the tourism industry involve crowd gathering and
socialization. Unlike other crisis events that only affect a specific segment,
for example, international relations only affect the flow of entry and exit
passengers. Constitute a comprehensive shock.
1. The status of China's tourism industry
in the national economy
China's tourism industry plays an important
role in the national economy. According to statistics from the National Bureau
of Statistics, from 2014 to 2018, the overall contribution of tourism to GDP
accounted for 10.39%, 10.2%, 11.0%, and 11.04% of GDP, respectively. In 2018,
the comprehensive contribution of China's tourism industry to China's GDP was
9.94 trillion yuan, the comprehensive contribution to global GDP ranked second
in the world, and the number of jobs contributed by tourism industry was 79.91
million, ranking first in the world.
role in the national economy. According to statistics from the National Bureau
of Statistics, from 2014 to 2018, the overall contribution of tourism to GDP
accounted for 10.39%, 10.2%, 11.0%, and 11.04% of GDP, respectively. In 2018,
the comprehensive contribution of China's tourism industry to China's GDP was
9.94 trillion yuan, the comprehensive contribution to global GDP ranked second
in the world, and the number of jobs contributed by tourism industry was 79.91
million, ranking first in the world.
It can be seen that China's tourism
industry plays an important role in the national economy and even the world
economy. The more important tourism is to the national economy, the more the
national economy is affected by it
industry plays an important role in the national economy and even the world
economy. The more important tourism is to the national economy, the more the
national economy is affected by it
Impact of the epidemic on China's tourism
industry
The outbreak has had the most severe impact
on the tourism industry, far exceeding the impact of the 2003 SARS outbreak.
Not only because of the continuing uncertainty of this epidemic but also
because of the changes in China's economic structure over the past 17 years,
consumption, especially tourism consumption, has occupied a higher proportion,
and the economic cycle is also in a different position, so the impact on
tourism is not SARS The impact of the period is comparable. And the epidemic
happened just during the Spring Festival, and the resumed work of the tourism
companies involved was postponed. The direct and indirect impact on tourism the industry was reflected in the Golden Week, the first quarter, and even the whole
year.
on the tourism industry, far exceeding the impact of the 2003 SARS outbreak.
Not only because of the continuing uncertainty of this epidemic but also
because of the changes in China's economic structure over the past 17 years,
consumption, especially tourism consumption, has occupied a higher proportion,
and the economic cycle is also in a different position, so the impact on
tourism is not SARS The impact of the period is comparable. And the epidemic
happened just during the Spring Festival, and the resumed work of the tourism
companies involved was postponed. The direct and indirect impact on tourism the industry was reflected in the Golden Week, the first quarter, and even the whole
year.
1.Short-term direct impact
1) Impact on the Spring Festival Tourism
Golden Week: Major organizations predict that the number of tourists during the
Spring Festival in 2020 will exceed 450 million, an increase of 8% compared to
the Spring Festival in 2019, and market size of approximately 550 billion
yuan. Due to the sudden outbreak of the epidemic, the predicted value instantly
disappeared. Although there are no comprehensive statistics on the tourism
industry during the Golden Week, its impact can be seen from the following
data:
Golden Week: Major organizations predict that the number of tourists during the
Spring Festival in 2020 will exceed 450 million, an increase of 8% compared to
the Spring Festival in 2019, and market size of approximately 550 billion
yuan. Due to the sudden outbreak of the epidemic, the predicted value instantly
disappeared. Although there are no comprehensive statistics on the tourism
industry during the Golden Week, its impact can be seen from the following
data:
(1) Traffic data: The number of passengers
trips in the transportation channel dropped sharply: According to data from the
Ministry of Transport, from January 10 to 31, the country's railways, roads,
waterways and civil aviation sent a total of 1.258 billion passengers, a
decrease of 20.6 over the same period last year. %. Among them, the number of
passengers sent by railway decreased by 10.7%; the number of passengers sent by
road decreased by 22.1%; the number of passengers sent by water decreased by
34.0%; and the number of passengers sent by civil aviation decreased by 14.4%.
trips in the transportation channel dropped sharply: According to data from the
Ministry of Transport, from January 10 to 31, the country's railways, roads,
waterways and civil aviation sent a total of 1.258 billion passengers, a
decrease of 20.6 over the same period last year. %. Among them, the number of
passengers sent by railway decreased by 10.7%; the number of passengers sent by
road decreased by 22.1%; the number of passengers sent by water decreased by
34.0%; and the number of passengers sent by civil aviation decreased by 14.4%.
(2) Number of people traveling during
Golden Week (New Year's Eve-New Year's Day New Year): If you look at the data
during this year's Spring Festival Golden Week, the decline will be even
greater. The seven days from New Year's Eve to the sixth day of the Chinese New The year were originally the week with the largest number of travelers during the
Spring Festival. The 2019 Chinese New Year Golden Week (February 4 to February
10) had a total of 421 million seven-day travelers. From January 24 to January
30, the total number of trips across the country was only 152 million, a drop
of 63.9% year-on-year.
Golden Week (New Year's Eve-New Year's Day New Year): If you look at the data
during this year's Spring Festival Golden Week, the decline will be even
greater. The seven days from New Year's Eve to the sixth day of the Chinese New The year were originally the week with the largest number of travelers during the
Spring Festival. The 2019 Chinese New Year Golden Week (February 4 to February
10) had a total of 421 million seven-day travelers. From January 24 to January
30, the total number of trips across the country was only 152 million, a drop
of 63.9% year-on-year.
Subsequent impact
From the perspective of tourism supply, the
tourism industry as a whole has been affected. At present, all people in the
travel agency industry are unemployed, travel agencies are losing money, small
and medium travel agencies are facing closures and closures; hotels have been
suspended.
tourism industry as a whole has been affected. At present, all people in the
travel agency industry are unemployed, travel agencies are losing money, small
and medium travel agencies are facing closures and closures; hotels have been
suspended.
In the short term, the leasing rate has
fallen sharply, and business income has been hit hard. Many companies are even
in a basically closed state; flights have been canceled or grounded, and
inbound tourism has been severely damaged. Scenic areas have also been required
to be completely closed, unable to generate revenue, and they may We cannot
immediately welcome a rebound in passenger flow; the market value of stocks in
the tourism sector has fallen sharply, stocks in sub-sectors such as scenic
spots, travel agencies, and restaurants have fallen sharply; wages for
employees in the tourism industry have shrunk sharply.
fallen sharply, and business income has been hit hard. Many companies are even
in a basically closed state; flights have been canceled or grounded, and
inbound tourism has been severely damaged. Scenic areas have also been required
to be completely closed, unable to generate revenue, and they may We cannot
immediately welcome a rebound in passenger flow; the market value of stocks in
the tourism sector has fallen sharply, stocks in sub-sectors such as scenic
spots, travel agencies, and restaurants have fallen sharply; wages for
employees in the tourism industry have shrunk sharply.
From the demand side, due to the severe situation of the epidemic, the willingness of tourists to travel has decreased
sharply. Actually in culture and tourism
sharply. Actually in culture and tourism
Before the notice of the General Office of
the Ministry of Tourism was issued, many consumers had taken the initiative to
cancel their travel plans during and after the Spring Festival to avoid the crowd
gathering and outing activities.
the Ministry of Tourism was issued, many consumers had taken the initiative to
cancel their travel plans during and after the Spring Festival to avoid the crowd
gathering and outing activities.
Therefore, at a critical juncture of the
people's fight against the epidemic, the domestic tourism industry is facing an
empty window period, or even an unprecedented industry crisis, and the entire
industry chain will suffer huge losses.
people's fight against the epidemic, the domestic tourism industry is facing an
empty window period, or even an unprecedented industry crisis, and the entire
industry chain will suffer huge losses.
2. Long-term indirect effects
The indirect impact of the epidemic on the tourism industry has been reflected for a long time, and the lowest performance
of the tourism industry appeared in the two quarters after the outbreak.
Concentrated performance is that the epidemic has a long-lasting impact on the
performance of the tourism industry and has a certain lag, which shows that
consumers' willingness to travel is difficult to recover in the short term.
Outbound and inbound tourism may experience a downturn for a period of time,
and the degree of impact depends on the speed of epidemic control and the
implementation of overseas control measures and tourism revitalization plans.
The long-term indirect impact is specifically manifested in the following two
aspects:
of the tourism industry appeared in the two quarters after the outbreak.
Concentrated performance is that the epidemic has a long-lasting impact on the
performance of the tourism industry and has a certain lag, which shows that
consumers' willingness to travel is difficult to recover in the short term.
Outbound and inbound tourism may experience a downturn for a period of time,
and the degree of impact depends on the speed of epidemic control and the
implementation of overseas control measures and tourism revitalization plans.
The long-term indirect impact is specifically manifested in the following two
aspects:
1) The tourism market has started to
shrink, and conferences and exhibitions have been postponed or canceled.
shrink, and conferences and exhibitions have been postponed or canceled.
2) Changes in tourism psychology, public
fear and anxiety have shaken consumer confidence and willingness to travel to a
certain extent.
fear and anxiety have shaken consumer confidence and willingness to travel to a
certain extent.
Challenges facing the industry
On the whole, the epidemic will bring
challenges to China's tourism industry, participants in all links of the industry
chain, and international tourism cooperation. It can be summarized as income
loss, tackling cash flow difficulties, handling aftercare, and close
international cooperation.
challenges to China's tourism industry, participants in all links of the industry
chain, and international tourism cooperation. It can be summarized as income
loss, tackling cash flow difficulties, handling aftercare, and close
international cooperation.
1. 收入损失
1.Loss of income
The domestic tourism market mainly relies
on three periods to make money: the Spring Festival holiday, the summer holiday
and the National Day holiday. Due to the epidemic situation, tourism revenue
during the Spring Festival holiday has been greatly reduced, which is
equivalent to a direct loss of 1/3 of the national tourism industry. According
to the analysis of the 21st Century Business Herald by Wu Bihu, director of the
Tourism Research and Planning Center of Peking University, "If you
estimate based on optimism that the three-month closing period will be reduced
by 60% and the three-month recovery period will be reduced by 30%, the national
tourism industry is expected to lose close to 3 this year. Trillion yuan.
"
on three periods to make money: the Spring Festival holiday, the summer holiday
and the National Day holiday. Due to the epidemic situation, tourism revenue
during the Spring Festival holiday has been greatly reduced, which is
equivalent to a direct loss of 1/3 of the national tourism industry. According
to the analysis of the 21st Century Business Herald by Wu Bihu, director of the
Tourism Research and Planning Center of Peking University, "If you
estimate based on optimism that the three-month closing period will be reduced
by 60% and the three-month recovery period will be reduced by 30%, the national
tourism industry is expected to lose close to 3 this year. Trillion yuan.
"
2.Difficult cash flow
For tourism companies, in addition to the
loss of business income, the cash flow gap is also a major challenge caused by
the epidemic. The cancellation of orders within a short period of time has made
the cash flow of upstream suppliers, such as airlines, travel product
suppliers, midstream distributors, such as travel agencies, online travel
platforms, agents, etc., and the entire industry very tight. If the strength is
not enough to cope with the difficulties, it may choose to lay off staff or
reduce wages in the early stage. However, if the domestic tourism market
continues to be depressed for more than 3 months, it means the risk of capital
chain breakage. Facing a broken capital chain and bankruptcy.
loss of business income, the cash flow gap is also a major challenge caused by
the epidemic. The cancellation of orders within a short period of time has made
the cash flow of upstream suppliers, such as airlines, travel product
suppliers, midstream distributors, such as travel agencies, online travel
platforms, agents, etc., and the entire industry very tight. If the strength is
not enough to cope with the difficulties, it may choose to lay off staff or
reduce wages in the early stage. However, if the domestic tourism market
continues to be depressed for more than 3 months, it means the risk of capital
chain breakage. Facing a broken capital chain and bankruptcy.
Aftercare work
After the epidemic, massive cancellations
made all links face huge processing pressures. For example, online travel
platforms and airlines need to rebuild the free refund system in a short period
of time, it is difficult to carry huge orders in the midstream, the upstream
and downstream conflicts, and travel contracts. Disputes, international cooperation,
etc.
made all links face huge processing pressures. For example, online travel
platforms and airlines need to rebuild the free refund system in a short period
of time, it is difficult to carry huge orders in the midstream, the upstream
and downstream conflicts, and travel contracts. Disputes, international cooperation,
etc.
The epidemic situation constitutes force
majeure. Due to the adjustment of tourist itineraries, especially for tour
companies that have refunded groups and fees, multiple industries, multiple
fields, and even multiple countries or regions are involved. There will
certainly be discrepancies in the understanding of related laws and
negotiations to resolve subsequent issues. Therefore, the contradictions and
contract disputes that may be caused in the future are potential derivative
problems.
majeure. Due to the adjustment of tourist itineraries, especially for tour
companies that have refunded groups and fees, multiple industries, multiple
fields, and even multiple countries or regions are involved. There will
certainly be discrepancies in the understanding of related laws and
negotiations to resolve subsequent issues. Therefore, the contradictions and
contract disputes that may be caused in the future are potential derivative
problems.
In addition, tourism is naturally
international, and affected by the epidemic, a great deal of bilateral and
multilateral cooperation is required. For security reasons, many countries or
regions around the world have adopted immigration management measures for
Chinese tourists and information such as international flights is also subject
to change. How to ensure the safety and health of millions of inbound and
outbound tourists, and to prevent the spread of the epidemic, requires close
interaction in various fields of the visa, aviation, immigration, customs,
public security and tourism sectors, and a great deal of bilateral and
multilateral cooperation.
international, and affected by the epidemic, a great deal of bilateral and
multilateral cooperation is required. For security reasons, many countries or
regions around the world have adopted immigration management measures for
Chinese tourists and information such as international flights is also subject
to change. How to ensure the safety and health of millions of inbound and
outbound tourists, and to prevent the spread of the epidemic, requires close
interaction in various fields of the visa, aviation, immigration, customs,
public security and tourism sectors, and a great deal of bilateral and
multilateral cooperation.
Coping strategies
In response to the impact
and the challenge of the epidemic on the tourism industry, China's tourism industry
should take measures from the following aspects: 1. Government and tourism
industry
and the challenge of the epidemic on the tourism industry, China's tourism industry
should take measures from the following aspects: 1. Government and tourism
industry
1) Do a good job of prevention and
treatment in the tourism industry
treatment in the tourism industry
Continue to strengthen the command and
dispatch of the entire industry, tourism administrative departments at all
levels should set up special leading groups to respond to the epidemic, adjust
their work deployment in a timely manner, and do a good job of prevention and
control in the tourism industry. For example, each tourism business unit is
required to strictly perform cleaning and disinfection, do scientific
prevention and control, and ensure that domestic and foreign tourists and
tourism industry staff are not infected at all aspects of the tourism reception.
And specially formed a supervision and inspection team, sent to various places
to check the implementation. We attach great importance to the health and
safety of inbound tourists, and work with civil aviation, customs and other
relevant departments to prevent and control them.
dispatch of the entire industry, tourism administrative departments at all
levels should set up special leading groups to respond to the epidemic, adjust
their work deployment in a timely manner, and do a good job of prevention and
control in the tourism industry. For example, each tourism business unit is
required to strictly perform cleaning and disinfection, do scientific
prevention and control, and ensure that domestic and foreign tourists and
tourism industry staff are not infected at all aspects of the tourism reception.
And specially formed a supervision and inspection team, sent to various places
to check the implementation. We attach great importance to the health and
safety of inbound tourists, and work with civil aviation, customs and other
relevant departments to prevent and control them.
2) Special subsidies and support for
tourism companies
tourism companies
Under the influence of the epidemic, the tourism industry has suffered heavy losses, coupled with some free refund
policies and many enterprises have caused huge losses and difficulties in cash
turnover. The government should help the tourism industry recover as soon as
possible to avoid the collapse and stability of a large number of small and
medium-sized tourism enterprises. Tourism employment, special grants for
tourism, increased tourism development funds, and even loan programs.
policies and many enterprises have caused huge losses and difficulties in cash
turnover. The government should help the tourism industry recover as soon as
possible to avoid the collapse and stability of a large number of small and
medium-sized tourism enterprises. Tourism employment, special grants for
tourism, increased tourism development funds, and even loan programs.
3) Develop a tourism revitalization plan
The government should actively formulate a
plan for the promotion of the tourism industry. The prevention and marketing of
the tourism industry and marketing and promotion should be two-pronged so
that people's lives can return to normal conditions as soon as possible. Once
the epidemic is over, a tourism revitalization plan will be implemented
quickly, from restoring domestic tourism confidence to global publicity and
attracting inbound tourists to revive China's tourism economy.
plan for the promotion of the tourism industry. The prevention and marketing of
the tourism industry and marketing and promotion should be two-pronged so
that people's lives can return to normal conditions as soon as possible. Once
the epidemic is over, a tourism revitalization plan will be implemented
quickly, from restoring domestic tourism confidence to global publicity and
attracting inbound tourists to revive China's tourism economy.
It is recommended that tourism
administrations, such as the National Tourism Administration, formulate the following
overall revitalization plan for the tourism industry:
administrations, such as the National Tourism Administration, formulate the following
overall revitalization plan for the tourism industry:
(1) "Safe China" plan
Once the epidemic is under control, the
National Tourism Administration will work with other related industries such as
civil aviation, restaurants, travel agencies, etc. to quickly launch this
tourism promotion plan to eliminate the psychological impact of the epidemic on
domestic and foreign tourists and reshape China's safe tourist destination
image of. Infectious virus is a safety hazard, which will have a long-term impact
on people's psychology. After the crisis, people will also have long-term
sequelae in their hearts. On the one hand, the government should urge tourism
enterprises to implement all precautionary measures to provide a safe tourism
environment. On the other hand, the government should restore public confidence
and stimulate tourism consumption through transparent information distribution
channels and communication methods. For inbound tourism, it is also possible to
improve the tourism security protection scheme. For example, in the Chinese
tourism stage, if tourists are infected with local infectious diseases locally,
they can get corresponding medical compensation. It is hoped that the
protection scheme will build the confidence of tourists in China.
National Tourism Administration will work with other related industries such as
civil aviation, restaurants, travel agencies, etc. to quickly launch this
tourism promotion plan to eliminate the psychological impact of the epidemic on
domestic and foreign tourists and reshape China's safe tourist destination
image of. Infectious virus is a safety hazard, which will have a long-term impact
on people's psychology. After the crisis, people will also have long-term
sequelae in their hearts. On the one hand, the government should urge tourism
enterprises to implement all precautionary measures to provide a safe tourism
environment. On the other hand, the government should restore public confidence
and stimulate tourism consumption through transparent information distribution
channels and communication methods. For inbound tourism, it is also possible to
improve the tourism security protection scheme. For example, in the Chinese
tourism stage, if tourists are infected with local infectious diseases locally,
they can get corresponding medical compensation. It is hoped that the
protection scheme will build the confidence of tourists in China.
(2) "Enjoy going out" plan
Introduce and implement the plan to encourage
citizens to go outdoors and go nationwide, thereby restoring domestic tourism.
After the epidemic, we must increase media propaganda, strengthen the
construction of high-quality tourism products, and restore and stimulate
domestic tourism consumption. After the epidemic, the government can implement
measures such as free or half-price attractions, or cooperate with travel
agencies, online travel platforms, and hotels to provide consumer subsidies.
While stimulating tourism consumption, it will also promote travel agencies,
transportation, catering, and other industries Revenue.
citizens to go outdoors and go nationwide, thereby restoring domestic tourism.
After the epidemic, we must increase media propaganda, strengthen the
construction of high-quality tourism products, and restore and stimulate
domestic tourism consumption. After the epidemic, the government can implement
measures such as free or half-price attractions, or cooperate with travel
agencies, online travel platforms, and hotels to provide consumer subsidies.
While stimulating tourism consumption, it will also promote travel agencies,
transportation, catering, and other industries Revenue.
(3) "Beautiful China" plan
Compared to reviving the domestic tourism
industry, stimulating inbound tourism is more difficult. The panic caused by
the epidemic worldwide can be highlighted by restrictions on flights to and
from China from various countries, charter flights to Wuhan for the
repatriation of citizens of their own country, and even the beatings of Chinese
students in Germany. In the short term, residents' impressions of the epidemic
in China will not disappear so easily. After the revival of tourism in China,
inbound tourists can be targeted to stimulate inbound tourism.
industry, stimulating inbound tourism is more difficult. The panic caused by
the epidemic worldwide can be highlighted by restrictions on flights to and
from China from various countries, charter flights to Wuhan for the
repatriation of citizens of their own country, and even the beatings of Chinese
students in Germany. In the short term, residents' impressions of the epidemic
in China will not disappear so easily. After the revival of tourism in China,
inbound tourists can be targeted to stimulate inbound tourism.
First of all, international tourism
promotion must tell the story of China and link a number of Chinese tourism
features and events in the global tourism promotion plan to promote the
recovery of inbound tourism. Secondly, tourism companies can provide: more
customized itinerary arrangements to increase their itinerary satisfaction;
more convenient services, including air tickets, restaurants, attractions,
restaurants, visas, tax refund procedures, etc .; more attractive prices, etc.
Attract tourists from inbound tourism. The National Tourism Administration may
draw up a set of incentives to encourage tourism companies to promote the
"Beautiful China" tourism plan. Relevant companies in the tourism
industry chain can cooperate and jointly launch promotional and incentive
travel programs for major source countries, such as preferential flight and
travel package itineraries, and various hotel, restaurant, and ticket price
discounts. It can also target non-tourist travelers to attract more tourists
to China to promote themed tourism, exhibitions, medical treatments, study
tours, education and other themed tourism, and package promotions according to
the characteristics of each market to meet the needs of tourists in different
market segments.
promotion must tell the story of China and link a number of Chinese tourism
features and events in the global tourism promotion plan to promote the
recovery of inbound tourism. Secondly, tourism companies can provide: more
customized itinerary arrangements to increase their itinerary satisfaction;
more convenient services, including air tickets, restaurants, attractions,
restaurants, visas, tax refund procedures, etc .; more attractive prices, etc.
Attract tourists from inbound tourism. The National Tourism Administration may
draw up a set of incentives to encourage tourism companies to promote the
"Beautiful China" tourism plan. Relevant companies in the tourism
industry chain can cooperate and jointly launch promotional and incentive
travel programs for major source countries, such as preferential flight and
travel package itineraries, and various hotel, restaurant, and ticket price
discounts. It can also target non-tourist travelers to attract more tourists
to China to promote themed tourism, exhibitions, medical treatments, study
tours, education and other themed tourism, and package promotions according to
the characteristics of each market to meet the needs of tourists in different
market segments.
(4) Strengthening tourism regional
cooperation
cooperation
Each tourist area in the country opens its
own market removes obstacles to tourism development and creates barrier-free
tourist areas without policy barriers, market barriers, traffic barriers, and
service barriers, providing tourists with a loose policy, smooth traffic, and
mutual benefit A mutually beneficial and satisfying tourism environment.
Further expansion in the intensity, depth, and breadth of regional tourism
cooperation has made the cooperation subjects more active, the cooperation
levels have been more abundant, the cooperation content has been more
comprehensive, and a win-win situation has been reached.
own market removes obstacles to tourism development and creates barrier-free
tourist areas without policy barriers, market barriers, traffic barriers, and
service barriers, providing tourists with a loose policy, smooth traffic, and
mutual benefit A mutually beneficial and satisfying tourism environment.
Further expansion in the intensity, depth, and breadth of regional tourism
cooperation has made the cooperation subjects more active, the cooperation
levels have been more abundant, the cooperation content has been more
comprehensive, and a win-win situation has been reached.
For tourism companies
In addition to actively controlling the
epidemic situation in accordance with national and industry requirements,
tourism enterprises should also actively carry out the following self-rescue
activities:
epidemic situation in accordance with national and industry requirements,
tourism enterprises should also actively carry out the following self-rescue
activities:
1) Adjust the focus of work in the short
term and strengthen self-construction
term and strengthen self-construction
The epidemic situation cannot be recovered
in a short period of time. During this period, tourism companies are bound to
bear losses on their own. Tourism enterprises should take emergency measures to
reduce expenditures, strengthen their own construction, strengthen internally
management, do a good job of training tourism professionals, enhance
competitiveness, and build brands to self-improve while resting, to lay the
foundation for the next stage of development To "turn disadvantages into
advantages". For travel agencies, management and personnel training can be
strengthened, costs can be reduced, and new routes and new product development
can be discussed. For the hotel and hotel industry, due to the large scale of
the industry, it is possible to arrange employee vacations and conduct business
training for employees when it is difficult at present to Reduce costs. At the
same time, you can also develop catering and takeaway businesses to increase
income. You can also reduce house prices to attract customers at low prices.
For scenic spots, you can strengthen scenic spot construction, new product
development, and scenic area management.
in a short period of time. During this period, tourism companies are bound to
bear losses on their own. Tourism enterprises should take emergency measures to
reduce expenditures, strengthen their own construction, strengthen internally
management, do a good job of training tourism professionals, enhance
competitiveness, and build brands to self-improve while resting, to lay the
foundation for the next stage of development To "turn disadvantages into
advantages". For travel agencies, management and personnel training can be
strengthened, costs can be reduced, and new routes and new product development
can be discussed. For the hotel and hotel industry, due to the large scale of
the industry, it is possible to arrange employee vacations and conduct business
training for employees when it is difficult at present to Reduce costs. At the
same time, you can also develop catering and takeaway businesses to increase
income. You can also reduce house prices to attract customers at low prices.
For scenic spots, you can strengthen scenic spot construction, new product
development, and scenic area management.
Cost control
For an enterprise, the security of funds is basic to ensure its survival in the market. Even with government support
and assistance, the enterprise itself must digest the cost losses caused by the
epidemic. Tourism companies of all sizes must evaluate and Decisions, including
layoffs, business integration, corporate integration, and other decisions.
and assistance, the enterprise itself must digest the cost losses caused by the
epidemic. Tourism companies of all sizes must evaluate and Decisions, including
layoffs, business integration, corporate integration, and other decisions.
Pre-order / low price promotion
Develop a pre-order / low-price promotion
strategy in advance. After the epidemic situation recovers, tourism companies
can better control costs through pre-purchase or low-price promotions and other
programs, and attract consumer spending, including booking and promotion of
hotels, transportation, and scenic spots.
strategy in advance. After the epidemic situation recovers, tourism companies
can better control costs through pre-purchase or low-price promotions and other
programs, and attract consumer spending, including booking and promotion of
hotels, transportation, and scenic spots.
we hope my article has some help for you.
